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Event series#

After setting up an organizer account, the next step is creating an event series. This article describes the creation and basic setup of an event series. Here is a quick summary of the steps we are going to take in this section:

This covers all the necessary steps for creating an event series. We will then move on to modify our products according to our needs in the next article of this tutorial.

Event creation#

In order to create an event series, we must first log in to our pretix account. After that, clicking the pretix.eu button in the top left corner of the website takes us to the dashboard and an overview of our upcoming events. We will now click the Create a new event button.


Screenshot of page titled "Create new Event—Step 1", showing options for choosing an organizer account, the event type, and languages.

An event in pretix is always associated with an organizer account, so we have to choose one here. We will choose the organizer that is hosting this event—that is, the one we set up in the previous step of this tutorial. We cannot change this selection after we have created the event. Thus, we have to ensure we are picking the correct organizer account here.

If our account only has access to a single organizer account, then pretix will preselect that organizer account in this field.

Next, we have to choose the event type. There are two options: "Singular event or non-event shop" and "Event series or time slot booking". For this tutorial, we want to create a shop for a museum that operates most days of the week for an entire season. Thus, we are going to choose the option "Event series or time slot booking".

We are going to choose which languages to use for the event series. By default, the languages we chose while setting up the organizer account should be active. We will activate or deactivate languages as needed.

While it is possible to add or remove languages later, we will finalize our decision now. This helps us keep track of what translations we still need to add, for instance, for the description of our event.

Once we are happy with our choices, we are going to click the Continue button.

Note

pretix offers many settings and customizations where you input your own text, for example, the description on the organizer page, the name of your events, and so on. You will need to provide a translation in every language you choose here for each individual item. This can amount to a lot of work. We recommend using no more than two or three languages at a time unless you are working with dedicated translators.

Screenshot of page titled "Create new Event—Step 2", showing options for choosing name, short form, date, location, and geo coordinates for the event. Not pictured: currency, sales tax rate, time zone, start and end date of presale.

We are now asked to provide a name and a short form for the event series. For this tutorial, we are going to create a shop for the 2027 season. Therefore, in the "Event name" field, we will enter Tutorial Museum. For the "Short form" field, we will come up with an abbreviation for "Tutorial Museum" and include the last two digits of the year.

We will enter tutmus27 into the field. pretix appends the short form to the organizer's URL. In our case, this results in the following URL: https://pretix.eu/tut/tutmus27

Note

The short form may only contain letters, numbers, dots and hyphens. It may not contain spaces. It may not contain other special characters. Spaces and special characters other than dots and hyphens would render the URL invalid.

Like the name and short form, the start time for our event series is mandatory information. We are going to enter the first of January, 2027, into the start time field.

Since we already know our venue, we are going to enter that location into pretix now. This information is optional. We can still change it later. pretix will use our input into the "Location" field to search OpenStreetMap for that location.

If pretix can find the location, it will fill out the "Geo coordinates" fields automatically and the map preview will center on that location. If it cannot find any results for the input, we can manually drag the marker on the map to the event location. This will automatically update the "Geo coordinates" fields. Alternatively, we can use the more advanced search function on OpenStreetMap.org and copy the coordinates over to the "Geo coordinates" fields.

We have to choose a currency for our event series. We are going to click the "Currency" drop-down menu and select the Euro.

This page also allows us to set a sales tax rate for our event series. It is possible to change taxation rules after we have finished creating the event series. Our museum is located in Germany and a single percentage rule applies to all of our products. Thus, we are going to add a 19% tax rule here.

Note

Every tax rate you assign to a product, you have to create first. If there are multiple different tax rates that apply to your products, create one tax rate for each of them. If you are selling products with a 0% tax rate (such as gift cards), you still need to create a 0% tax rule first. For more information, see our guide on creating tax rules.

Once we are happy with our choices, we are going to click the Continue button.

Warning

The pretix Documentation is not legal or financial advice. Please consult a tax advisor before setting the tax rules for your shop. We do not assume any liability for the correct handling of taxes in your ticket shop.


Screenshot of page titled "Create new Event—Step 3", showing an infobox asking the user to review all settings extensively and the option to import settings from a previously created event.

We are then asked if we want to copy information from a previously created event. This option can save us a lot of work from our second event onwards. But since this is the first event we are setting up with this organizer account, we will leave the default ("Do not copy") and click Continue.


Screenshot of page titled "Congratulations! You just created an event!", showing a button for creating a first product, and ten tabs for switching to different settings.

pretix will now land us on the "General settings" page for the event series. In the "Contact address" field, we will provide a general email address at which our customers can reach us. Our shop page footer will display this email address with the label "Contact". We will also provide a URL to legal imprint information for our organization's online presence in the "Imprint URL" field. These two pieces of information are mandatory for our ticket shop to go live.

Once we click Save at the bottom of the page, pretix takes us to an overview of the event. This overview gives us the event name, the timeline of tickets sales and presale, and the status of our ticket shop. The ticket shop should be in test mode at this point.

Event-level dashboard#

Now that we have created our event, we have access to all possible options for the event. We can visit the event-level dashboard by clicking the pretix.eu button in the top left corner and then selecting our event in the list titled "Your upcoming events". The event-level dashboard gives us an overview of the event's basic information and status. It allows us to leave internal comments for ourselves or our team and it logs recent changes.

Screenshot of dashboard for a demo event titled Tutorial Conference, showing the title, buttons for sharing the event, the timeline, an overview of orders, payments and tickets left, as well as a field for internal comments. Not pictured: event logs for recent changes.

At this point, the overview will probably display a warning that our organizer account is not active yet. The first time we see this warning, we are going to click the link and fill out the necessary information in the form.

Activating an account is a manual process and may take some time depending on the availability of the pretix team. The team will activate our account during the following business day. During this time, the warning will persist even if we have already provided all necessary information.

Customer and attendee data#

If a customer requests an invoice with their full name on it, then we want to be able to issue it. That means we have to record their name during purchase.

On the event-level dashboard, we will click Settings in the sidebar, which lands us on the general settings page for the event. We will open the Customer and attendee data tab at the top. The options on this tab allow us to set up questions for certain information for every ticket purchased. We will scroll down to the subheading "Attendee data (once per personalized ticket)".

We will set the attendee name to "Ask and require input". In the text field labeled "Attendee data explanation", we will add an explanation as to why we are collecting the data in question. Our explanation reads as follows: "We will use your name to issue an invoice upon request.

Under "Form settings", we can choose the format in which pretix will ask attendees for names and titles. We are going to select Ask for Title + Given name + Family name, display like Dr John Doe for names and Free text input for titles. Changing these settings after already having received orders can lead to issues when sorting or changing names. Thus, we will finalize our choice here before taking the ticket shop live.

We will click the Save button to save these settings.

Shop design#

Screenshot of "Shop design" tab, showing options for the header image and social media image, as well as a locked section at the bottom.

Switching to the "Shop design" tab at the top allows us to add images to our event shop and customize its colors. Clicking the Go to shop button in the bar at the top takes us to a preview of the shop from the customers' perspective. A shop created with pretix Hosted will by default be located at https://pretix.eu/OrganizerShortForm/EventShortForm/. The shop we are creating for this tutorial is located at https://pretix.eu/tut/tutmus27/.

By default, the page header of our shop will display the name of the event. The shop design settings allow us to replace the name with a header image that tells our customers about our museum (e.g., by means of the museum's name, logo, or recognizable design).

We are going to add a header image by clicking the Browse... button next to the "Header image" option and choosing a .png file with a resolution of 1140 × 120 pixels to upload from our computer. By default, the header image will replace the name of the event at the top of the page. But we still want to include the name of the event. Thus, we are going to check the box next to "Show event title even if a header image is present".

We are also going to upload a .png file for the "Social media image" option. pretix will use this image as a preview for any links to our ticket shop we post on social media. If we do not upload a file here, then pretix will use the header image for previews instead.

Any changes we make on this page will only become visible in the event shop after we have clicked the Save button.

Conclusion#

We have gone through the four-step event series creation process, gotten an overview of the event's status on the event dashboard, enabled the collection of customer and attendee data, and added images to the ticket shop. The event series encompasses our museum's entire 2027 season. It does not contain any individual dates yet. But before we can create those individual dates, we first have to prepare products.